I’ve had a few online businesses cross the $100k/month mark since I started in 2018.

Everyone I've mentored 1-on-1 throughout the years has reached at least +$1000/day profit.

And if you engrave in your brain the concepts you’ll learn on this page you can get there too:

- Without complicated systems or methods

- Without big investments

- Even if you're not super experienced

- Even if you failed before
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- And it's perfect for those of you who already have a business but feel stuck
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‍Maybe it sounds hard to believe. But the principles are simple.

Online gurus want to sell you their courses. So they make online business seem overly-complex on purpose.

I know from first hand because I’ve spent +$50,000 on courses, masterminds, and 1-on-1 mentorships.

I’ve met plenty of online gurus.

And right now I’m giving you the “secrets” for free.

But... why?

Because I’m doing an experiment. I want to see what happens if I open up completely and give an insane amount of value for free.

I'll shut down this page if I don’t like the results.
So read this while it’s still up.

The only downside is because it’s free… 90% of you who land on this website won’t take this seriously.

So do yourself a favor and just imagine that you paid $1997 for this “Ultimate Online Business Mastery Course” on my website so you treat it with the seriousness it deserves.

Because paying is what gets you to pay attention.

And this is better than 99% of courses out there.

So now pay attention.

Some parts will be basic. Other parts advanced. Read it all.

This is the thing you’re actually selling. Your deliverables.

I know people who complain they are broke. Yet they have nothing to sell.

Everyone who makes money online has something to sell. If you don’t have something to sell, you can’t get paid.

And what you choose to sell is the most important decision you’ll make.

80% of new entrepreneurs fail to realize that their offer is what has the most leverage. It’s the biggest revenue multiplier.

One common pattern among new entrepreneurs is:

1. They create a decent product.

2. They market it and start to make money.

3. They build systems and automate tasks.

4. And now they want to make more money. So they go back to marketing to increase sales.

What they don’t realize is that a better product is what would multiply their revenue 10x, 100x, 1000x…

The secret ain’t in the marketing.

Make an excellent product and you won’t be able to stop people from giving you money.

If you have a product that has a 0.01% chance of curing cancer and has multiple negative side effects... you’ll need a lot of marketing.

If you have a cure for cancer with a 75% success rate and zero side effects... in 24 hours you’ll have a million people ringing on your doorbell wiring you billions of dollars.

And that’s what a business is. A vehicle to deliver value.

And value is something that people (or other businesses) want or need.

TLDR: You’ve got to solve people’s problems. The better you do it, the more you earn.

As simple as it might sound, few people actually understand this down to its core and essence.

Wannabe entrepreneurs are so focused on collecting money that they forget why someone would want to give them money in the first place.

Most people who wonder “Why aren’t people buying my offer?” usually is because they don’t understand fair value-exchange. Basically they are selling crap.

Your ultimate job is to understand what some group of people desires with ALL their heart. Their biggest dream.

And then deliver that dream to them. Make it come true. And exceed their expectations if possible.

Obsess over helping your customers. Care for them like no one else does.

And the beauty is if you’re the best at what you do, it removes competition. Marketing will happen naturally. As a by-product of your mastery.

There are many markets, niches, and subniches you can dive into. And many different business models through which you can operate.

A simple way to discover how you can provide value and build a business is to analyze your own life:

-What problems have you solved in your life that other people still need help with right now?

-What do people usually ask you help for that you could turn into a business?

-What existing problem do you have in your life that once you fix it, you can help others do the same?

-What other market needs can you satisfy with your skills and resources?

Pondering these will help you see your strengths, skills, and experience. It’s important you leverage those to succeed.

You'll stand out above competitors and gain a natural advantage.

For an easy start, here are 4 main consumer markets:

· Health

· Wealth

· Relationships

· Spirituality

Which if you think about it, they represent the 4 pillars of everyone’s lives.

To maximize your chances of making money, find a subniche in one of them where you’ll build your product/offer.

You know you have a good subniche when you can answer YES to these 4 questions:

1. Are the customers you’ll be serving in real need of what you offer?

2. Do they have purchasing power?

3. Are they easy to target?

4. Is it a growing market?

Your final product/offer can manifest in many different forms and business models.

What’s important is that you do not overthink.

You need to act.

When I started making good money online, a friend of mine got inspired and wanted to give it a shot himself.

Every week he would come to me with a new business idea and ask me “Do you think this could work?”

My answer was almost always “Yes.”

But one day I got tired and I told him:

“Everything works, man! Having a yoga newsletter works.

Selling supplements on Amazon FBA works.

Affiliate Marketing for weight loss works.

A personal brand about dating works.

Opening a small cafeteria down that street also works.

What’s going to determine if something works or not ain’t the thing itself, but you.”

Obviously some ideas have more potential than others.

But movement will lead you to the right answers. Every single time.

Momentum beats mastery at the beginning. Forget about perfectionism and focus on volume.

It is better to walk blind, than to stand still with clear sight.

For centuries philosophers have wondered:

“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

I have the real and final answer: Who cares?

If your offer is good but no one is around to hear it, no one will care what it does.

That's where marketing comes in.

Effective marketing has three parts:

1. Traffic (Eyeballs)
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2. Message (What to say)
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3. Delivery (How to say it)

Let's break them down.

You need eyeballs on your offer.

Where you get eyeballs from matters, but not as much as what you say and how you say it.

So we'll keep it simple:

- Go with paid traffic if you've got the money so you can test ideas quickly.

- Go with organic traffic if you're going for long-term brand-building.

- Go with warm-outreach (directly contact people you know) if you have a solid contact list.

- Go with cold-outreach if you can't do the former.

At later stages of your business you want to do all of them. But usually I just start with paid traffic.

The reason why many marketers fail is because they only study copywriting, persuasion, and techniques.

And they forget to learn about their industry, their products, and their customers.

No matter how good you are at saying things, if you don't know what you're talking about, you'll get nowhere.

There are 3 areas you need to understand to know what to say and successfully market your offer.

And I call this The Markets' Trinity:

‍1. Industry

You need to understand the field you're in. Trends, jargon, history, common problems, how things tipically work...

This is about knowing the world you're selling into.

If you're in fitness, learn training methods, nutrition, anatomy...
If you're in software, learn code, tools, workflows...
If you're in energy, learn the tech, regulations, market shifts...

Understanding your industry will make you seem like an expert authority.

2. Customer's Life

You need to understand your average customer's life at an individual level. Beyond human psychology and basic demographics.

Learn about their personal problems, fears, frustrations, dreams, hobbies...

Learn about their day to day lives.

You need to see the world through their eyes.

Understanding their lives will allow you to connect with them deeply and to speak their language. That's how you'll seem more trustworthy and real to them.

3. Product

You need to understand what you're selling. This is easy if you're the founder. But if you're an affiliate, you need to study your offers.

Learn how your product works, everything it does, how it helps people, why it's different than other products, why it's better than the competition...

Understanding your product will help you explain why it's the best option.
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The deeper you understand these areas, the stronger your marketing will be.

And to understand them deeply, all you need to do is RESEARCH.

To research an industry:

Read books, watch YT videos, take courses, talk with people from the industry...

Learn all the ins and outs of your industry. Become a true expert.
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To research your customers:

Read through forums, reviews of similar products, Twitter X, Youtube comments...  

Send them a DM and chat directly. Get on a call.

Get to know them as if they were a close friend.
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To research your product/offer:

Use your own products daily, research your competition, buy and use their products...

You need to become a real user.

Once you understand your industry, your customers, and your products, you can craft messages that make sense.

Now comes the fun part:

Learning how to deliver your message in a way that grabs attention, builds desire, and gets people to buy.

You need to turn your message into a promise.

That's what an offer/pitch/ad is.

A promise that you have something valuable that can help.

And if you convince someone that your promise is true, they will buy. You won’t have to sell them anything. It will be impossible to prevent them from buying.

A good promise has 3 elements:

-A result
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-A mechanism to achieve that result
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-A timeframe for achieving it
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‍Classic clickbait headline examples:

-$3,000/day with Simple Trading Exploit on Binance

-Loose 30 Pounds in 30 Days With This Odd Ancient Indonesian Dessert

-3 Nerdy Personality Traits That Hook Supermodels Within 5 Minutes
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The more specific a promise is, the more likely they are to believe it.

‍Easier to image = Easier to believe.

You also must appeal to people's emotions.

Buying is more influenced by emotions than by logic.

You must find the emotional reasons as to why somebody would want to take action and buy your offer.

That being said, do not forget to mention features and practical details about your offer.

You have to find a balance between emotions and features.

Emotions often stem from the core 4 human needs:

· Safety
_{(Can be prevention and/or removal of pain)}

· Sex

· Status

· Serenity
_{(Meaning, happiness, peace of mind, being truly loved,
who we are, purpose, there’s more than just us…)}

Safety and Serenity are more important to women
Sex and Status to men.

Even though you now have good promises, clear explanations, and strong emotions...

How can you convince people that what you're saying is true?

You'll have to show proof.

But proof is not fact. And something being a fact doesn’t necessarily make it a proof.

A proof is a reason your customer can accept that your promise is true.


There are 4 forms of proof people accept:

· Demonstration: They see it working.
_{(Bulletproof window)}

· Confirmation: Tying your promise to what they already believe.
_(Bible)

· Justification: Believing your promise removes responsibility for their failures.
_(Communism)

· Proclamation: An authority tells them it's true.
_{(World Health Organization)}

Every strong marketing message comes from one of these three personas:

· The Expert → Someone who knows deeply about the subject matter. Tells us exactly what needs to happen to get the result.

· The Friend → Someone we know and trust that invites us to go with him.

· The Convert → Someone who’s had an amazing experience that’s changed their life and now they’re sharing it.

These can work together. You don't necesarrily have to choose just one.

Last two things:

1. If we’re exposed to an idea 6 different times it’s very difficult to dismiss it as untrue. That's how propaganda works. (or Cocacola)

2. Give reasons to buy right now (scarcity, urgency, and a reason why)


If you understand down to their core all the things I’ve laid out on this Sales & Marketing section you’ll be ahead of 95% of everybody else.

Most people have loose ideas about these topics and are just blindly mimicking what other successful businesses do without understanding WHY they work.

But remember what I said on the first pillar:

Do not get trapped into only improving your sales and marketing.

Yes, this is what brings money in.

But the big revenue multiplier is your product & skill.

I've seen many entrepreneurs crash and burn by focusing only on product and marketing.

If you want to go far, you need to systematize your business.

The difference between professionals and amateurs ain’t just results. The main difference is in processes.

Everyone can win once and experience 5 minutes of glory.

Few can do it on a regular basis.

That’s what you need systems for. You need structure in every part of your business.

It's not a good idea to wing it every day and see what happens. Don’t always be improvising.

‍A good system will help you achieve 4 things:

1. Get consistent results

2. Increase business's lifespan

3. Scale your business

4. Free up your time

The first layer to systematize your business is to identify low-leverage & repetitive tasks that consume your time and energy.

That could be customer support, product shipping logistics, accounting... Basically tasks that will not grow your business. They're just maintenance.

Customer support helps you prevent a downside. It will reduce refunds and cancelled orders. But it's not going to directly scale your business.

It's more important that you spend your time creating better ads, improving your offer, hiring great people, etc. Those will scale your business.

If any low-leverage task takes you more than 30 minutes a day, it should go.

You need to either find software or people to do it for you. VAs and freelancers are great for these. They are easy to find and affordable.

Once you have that covered, you want to start finding people for higher-level tasks, such as project managers, sales team, video editors, media buyers...

There are many websites to find people for these roles. If you're on a budget, start commission-based or freelance, then hire full-time later.

I do at least one video call with all people I might hire. I'm good at reading people quickly. A 5-15 minute call is enough for me to know if someone is fit for the job or not.

During the call I analyze their personality, their character, and their level of competence.

You can learn what personality traits I look for by going to the "relationships" section on my website. Everything is explained there in detail and it all can be applied to employees.

As for character traits, there are three I look for:

1. Energy
I want people who get things done, take action, motivated, with initiative...

2. Intelligence
IQ matters. Don't be fooled by political correctness. I want smart people in my team. People who can solve problems, do great work, focus...

3. Integrity
I want someone who's gonna be loyal, who's not gonna screw me over, who's not there just to learn my business and then leave, who treats me and my business with respect...

To test for competence, ask questions that only someone with a sufficient level of skill could answer.

While I do these interviews, I also like to sell them on the job. I sell them on my company, the vision, our goals, values, the team, the opportunity...

As Antonie de Saint-Exupéry said: "If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea."‍

When you find someone competent, with a good character, and great personality, try them for a few weeks. If they do a good job and you like them, hire them full time.

Be patient to find the right person. Sometimes you'll get lucky and find someone quickly. Other times you'll have to interview and test a lot of people.

Do not be afraid to let someone go if they're not good enough. Bad employees cause more harm than no employees at all.

I create video training courses for every position at my company.

Inside the courses I explain everything an employee needs to know: What's the function of their position, what they have to do, how to do it, common problems they'll face, how their tools/software works, mistakes to avoid, how their role fits into the bigger picture, why their position is important, etc...

These courses are easy to create if originally you've done those tasks yourself. Since you have experience doing it, you know everything that needs to be explained.

And the good thing is one you've created them, every time you hire someone new you won't have to waste your time explaining everything again. You can send them to the courses and that's it.

Understand and remember that everything in business can be improved.

And every problem has a solution.

That’s the game.

People learning to code discover early on that any problem they face has already been faced by someone else before. And with a quick Google search they can find the answer to how that problem is solved.

It’s the same with using systems and automation for your business. There’s always some new platform, app, browser extension… that can systematize and automate parts of your business.

High-quality knowledge like the one I gave you on marketing/copywriting ain’t that easy to find online. But new tools to systematize and automate your business just require a few Google searches.

It’s all about freeing up your time so you can focus on improving your product and providing more value. Not waste time on delivery.

And don't do it just for yourself. Do it for your customers' sake too.
Make it easier, simpler, and faster for them.
Respect their time.

Remember that systematizing something doesn’t mean it's set in stone. You can always improve more.

From time to time you should go back to your systems and level them up.

Look at your business as if it was an engine and make sure all the parts are always well oiled and in proper order.

Then keep improving parts of the engine. Turn your Fiat Engine to a Mercedes engine.

There are other important topics about business you'll have to learn along the way such as:

-Funnel optimization
-Maximizing AOV and customer LTV
-Product research
-Testing product market fit
-Upselling, downselling, cross-selling
-Advanced copywriting, sales, & marketing skills
-VSL Creation
-Viral content creation
-Social media growth
-Email marketing
-Social Ads
-SEM
-Building affiliate systems
-Team management
-And much more

Finding the answer to many of these can take years.

And it's costly to go with trail and error.

It can cost you tens of thousands of dollars to figure these out.

I can't cover it all here or this page would turn into a whole book.

If you're interested in my help, there are 3 options you can choose from below.

And as you saw on my homepage, I can help you with a lot more than just business.

Whether you're facing one specific problem or many, I can help you uncover the truth and find the right solutions to reach your goals.